Customer profile for two different profiles for a fictional fitness coaching brand.
In a customer profile it is important to include knowledge about those you find as you’re specific demographic to target. I looked at women and men as a target that need this type of offer and who are likely to buy it.
My research landed on Female 30 – 45 years old and male 30 – 50 years old.
I created a mood board for the fitness brand I earlier made a customer profil for. I had to think of the main targets needs and their goals – and create a dream.